What is The IDO and Why Participate?

Dana Kachan
3 min readApr 29, 2024

The Edge Video IDO is the opportunity for early investors to buy $FAST tokens, the Edge ecosystem’s native crypto token before it gets listed on exchanges. $FAST unlocks all the premier benefits of enhanced Edge streams, including PPV, movie rental, exclusive content access, and additional gamification and shopping benefits, including discounts from your favorite providers.

As a reward token, $FAST is economy-backed up through Edge revenue allocation. It’s also a stake in the next generation of content media, as Edge Video’s network rolls out to include any video output, with our AI-powered activities mediated and governed through our gateway to Web3.

$FAST is, therefore, the first step on a larger journey towards truly interactive entertainment, and rewards viewers for their time and attention in the modern digital economy.

Users can get tokens during the IDO which will happen on crypto launchpads in the coming weeks. Read on to understand all the details and how you can benefit from buying tokens during the IDO — one of the most popular fundraising methods in crypto today.

In the dynamic and ever-evolving world of blockchain and decentralized technologies, the Web3 community is at the forefront of innovation. One of the exciting developments that has gained significant traction in recent times is the Initial DEX Offering (IDO) and the emergence of crypto launchpads.

What is the IDO?

An Initial DEX Offering, or IDO, is a fundraising method used by decentralized projects to launch their tokens on decentralized exchanges (DEX) in a decentralized and permissionless manner. Unlike traditional Initial Coin Offerings (ICOs), which often involve centralized platforms, IDOs take advantage of decentralized finance (DeFi) ecosystems. This means that anyone with an internet connection and a compatible wallet can participate.

Edge Video will place 3% of the total supply in liquidity pools on a shortly announced list of DEXs. 3% of the total supply will be a significant amount of the circulating supply at TGE, with the majority of $FAST tokens locked behind vesting, cliffs, and pre-allocated for ecosystem development, marketing resources, and market-making liquidity.

It means the IDO is the main chance for our dedicated community to get in on the ground floor of Edge’s network rollout and take a significant share in the burgeoning $FAST ecosystem, as well as unique features and benefits it offers.

$FAST can be used for in-app purchases at a discount, renting movies, accessing exclusive content, staking rewards from our content partners, and much much more as extra utility is added. The token can also be exchanged on the open market, as a real-value reward for users engaging with the $FAST ecosystem in a way that drives growth.

Sustainable Growth

Edge Video will continually top up the rewards pool through the programmatic acquisition of $FAST. $FAST rewards will also be programmatically released, ensuring that the supply in the early days remains restricted and that the distribution of rewards for early adopters is fair and sustainable. The goal is to create sustainable rewards and value accumulation for $FAST token holders and have everyday viewers and IDO investors both rewarded by the growth of the AI-enhanced content market.

The IDO is the best opportunity for those who believe in Edge’s mission for enhanced gamified media across all streaming platforms. It will be the first time the public gets a chance to buy Edge. There is no whitelist, no vetted launchpad, and no public pre-sale. Anyone who wants to buy Edge first can.

Stay tuned for details on the exact date and time of the IDO, as well as the DEX partners we’ve lined up for the event, which will be posted through our socials and on our blog shortly before launch. We’ll see you there.

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Dana Kachan

Digital Marketing Strategist. Ex-CMO @ GamesPad & BullPerks. Contributor to Entrepreneur, VentureBeat and UX Magazine.